AI Analytics Vs. Traditional Analytics: 3 Essential Differences
It can be difficult to discern the true benefits of AI or even the extent to which it deviates from more traditional analytics. This post dives into the essential differences.
Website Traffic vs. Conversion: What is More Important?
There's a long debate about if website traffic or conversion is more important to your business. Let's consider both sides.
Ways to Boost Your Marketing Strategy for the Rest of 2019
The marketing landscape has changed drastically over the last 5 years, and it shows no signs of slowing down. Be cognizant of how these changes affect your business.
Scripting Can’t Keep Up with Today’s Automated Networks
It’s clear why enterprises would want to automate their networks. There are many reasons why writing scripts is, ultimately, not the solution.
You Can’t Handle the Truth About Process Automation
Now that it’s been recognized as a basic building block of digital transformation, process automation is getting its fair share of attention. While it can be a tremendous level for growth, innovation, and competitive advantage, process automation isn’t fail-proof.
Web Design Impacts Your SEO Score
One underestimated aspect of good SEO is optimal web design. Making your website easily readable and pleasing to the eyes is just as much a best practice.
Developing Mobile Apps with APIs
APIs enable access to another party’s application or platform, which in turn, makes your app more reliable and simplified. But how do you utilize APIs in developing your mobile app so it can perform at it's highest capacity?
Beyond Personalization: Modern Marketing’s Missing Link
After years of purchasing new technologies to improve efficiency and cut back on personnel in our industry, the new reality is organizations need to transform their marketing processes and practices to deal with the increased complexity of consumer demand. But how?
10 Steps to an Intent-Driven White Paper Campaign
A successful, intent-driven marketing campaign begins with a formidable asset. This infographic walks through the process of a prosperous white paper campaign.
How BI is Reshaping the DevOps Workspace
For years, companies have used both DevOps and business intelligence (BI) to further their reach. While you may understand these terms and the benefits that they bring to an organization separately, when combined, they benefit your business and keep your team productive and efficient.