About Guest Contributor

Aberdeen's Guest Contributors are subject matter experts from a wide range of roles within various organizations. These folks are notable thought leaders in their fields who, through our blog, share their perspective on topics that are both relevant and valuable to your business practices.

Over-Creating (and Under-Utilizing) Content Is Bad for Business!

Rather than continuing to enable a “business as usual” cycle where marketing teams develop content that doesn’t get used or can’t be found, it’s time to focus on intelligently creating content that enhances the sales cycle, improves engagement with customers and prospects, and increases performance.

By |2018-06-26T15:08:38-04:00December 11th, 2015|Marketing and Sales|

Supplier Integration: Integrating Direct Materials Sourcing into Your PLM Processes

In this blog, we'll be examining an important area of product development that involves supplier participation and direct materials sourcing, to see what Best-in-Class companies are doing to be successful.

By |2020-08-05T13:19:32-04:00December 9th, 2015|Featured Articles, Manufacturing and Engineering|