Aberdeen Acquires The Big Willow
CEO Marc Osofsky announces Aberdeen's acquisition of The Big Willow, the leader in buyer intent data science and intent-targeted digital advertising.
Win-Loss Probability: You Can See It for Your Sports Team. Why Not for Your Sales Team?Win-Loss Probability: You Can See It for Your Sports Team. Why Not for Your Sales Team?
Analytics and Business Intelligence, Enterprise and Corporate Management, Featured Articles, Human Capital Management, Information Technology and ITSM, Manufacturing and Engineering, Marketing and Sales
Win-Loss Probability: You Can See It for Your Sports Team. Why Not for Your Sales Team?
The next time you see a win-loss probability chart for your sports team, think about what you could do if you had one for your sales team. We have, in fact, come up with a way to do this.
AI Marketing – Start with Win-Loss
It is very easy to be confused by vague vendor comments about AI "under the hood." So how do you really achieve a demonstrable ROI from AI / ML?
Right Person, Right Time, Right Content – But What Is The Right Content?Right Person, Right Time, Right Content – But What Is The Right Content?
Enterprise and Corporate Management, Featured Articles, Human Capital Management, Information Technology and ITSM, Manufacturing and Engineering, Marketing and Sales
Right Person, Right Time, Right Content – But What Is The Right Content?
You may only get one shot with a prospect to review your content. But if you already know who's in-market to buy, and buyers' perception of you versus your competitors, your content could be far more engaging.
The #1 Problem with B2B Market Intelligence: Flying Blind (part 1)The #1 Problem with B2B Market Intelligence: Flying Blind (part 1)
Analytics and Business Intelligence, Enterprise and Corporate Management, Featured Articles, Human Capital Management, Information Technology and ITSM, Manufacturing and Engineering, Marketing and Sales
The #1 Problem with B2B Market Intelligence: Flying Blind (part 1)
How do you know if your company is flying blind? Can you answer these key questions with accurate market data? Almost without exception, the answer is ‘no.’