About Omer Minkara

Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). He has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

Zoom Acquires Five9 – Merging UC & Contact Center Capabilities to Power Next-Gen Business Communications

Last week Zoom announced its intent to acquire Five9 – its largest acquisition to-date – in an all-stock deal valued

By |2022-05-26T15:44:49-04:00July 27th, 2021|Blog Posts|

M&A Activities in the CX Space Abound: Twilio Buys Segment

As business leaders pursue implementing these data-centric capabilities, technology providers are pushed to increase M&A activities to bring these capabilities to end-users. Twilio’s acquisition of Segment in November 2020 is one of these instances. Read on to learn more.

By |2022-06-08T09:13:34-04:00December 18th, 2020|Blog Posts|

A Year’s Worth of Acquisitions in the CX Space in One Week: Pt.IIII – Vista Equity + Gainsight

With such abrupt changes to the economy impacting businesses around the world in 2020, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Check out the final part of this series to understand all of the recent acquisitions that have impacted the CX space.

By |2022-06-08T09:14:59-04:00December 7th, 2020|Blog Posts|

A Year’s Worth of Acquisitions in the CX Space in 7 Days: Pt. III – Facebook + Kustomer

With such abrupt changes to the economy impacting businesses around the world in 2020, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Check out part three in this series to understand all of the recent acquisitions that have impacted the CX space.

A Year’s Worth of Acquisitions in the CX Space in 7 Days: Pt. II – ServiceNow + Element AI

With such abrupt changes to the economy impacting businesses around the world in 2020, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Check out part two in this series to understand all of the recent acquisitions that have impacted the CX space.

A Year’s Worth of Acquisitions in the CX Space in 7 Days: Pt. I – Salesforce + Slack

With such abrupt changes to the economy impacting businesses around the world in 2020, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Check out part one in this series to understand all of the recent acquisitions that have impacted the CX space.

Playbook for the Contact Center: 5 Steps to Ensure Business Continuity

The circumstances created by the COVID-19 pandemic are unprecedented. The good news is that leading contact centers share a common set of competencies that serve as a roadmap for all firms to ensure business continuity and survive the effects of the COVID-19 pandemic and other future business disruptions.