Omer Minkara, Author at Aberdeen Strategy & Research

About Omer Minkara

Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). He has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

How to Fail in Personalizing the Customer Experience: We Just Send It!

Personalization is a key ingredient of success in customer experience management (CEM).

By Omer Minkara|2017-01-30T14:30:23-05:00May 2nd, 2014|Marketing and Sales|

Mobile Customer Care: It’s Here
Mobile Customer Care: It’s Here

Marketing and Sales

Mobile Customer Care: It’s Here

A recent study shows that one out of three consumers use mobile devices to find information, instead of asking store employees.

By Omer Minkara|2016-02-19T15:06:09-05:00April 24th, 2014|Marketing and Sales|

The 6 Factors to Consider Before Buying/Upgrading a Speech Analytics Solution
The 6 Factors to Consider Before Buying/Upgrading a Speech Analytics Solution

Marketing and Sales

The 6 Factors to Consider Before Buying/Upgrading a Speech Analytics Solution

When evaluating speech analytics software solutions, buyers need to take several different elements into consideration, but which are most useful in differentiating between solutions?

By Omer Minkara|2016-02-17T20:12:31-05:00April 15th, 2014|Marketing and Sales|