Alteryx Stays Classy in San Diego for Inspire 2014
Aberdeen analyst Peter Krensky reflects on his time at Alteryx Inspire 2014.
The Workhorse of Analytics (Sneak Preview)
Newer, flashier technologies emerge and often draw levels of attention disproportionate to their practical value, but reporting and dashboards still stand as the workhorse of business analytics.
Sales Analytics: a sales rep, an accountant, and a data scientist walk into a bar…
Influenced by pending commissions, spiffs, and President’s Club vacations, reps and managers alike unfortunately let their emotions dictate the contents of the sales forecast.
Making some Noise about Signals: The Benefits of Predictive Analytics
New data from Aberdeen’s 2014 Business Analytics survey shows that adoption of predictive analytics has not taken off as one may have predicted.
Marketing Analytics: Crunching Numbers, Winning Customers (Sneak Preview)
By connecting all areas of marketing, including lead generation with sales results, sentiment analysis, and social media traffic, marketing analytics reveal the impact marketing has on bottom line performance.
Big Data, Real-Time Analytics, and Sherlock Holmes
While the alleged technologically advanced glasses owned by villain Magnussen in BBC's Sherlock may have been ordinary, real-time analytical tools and big data are anything but.