Sales Enablement: Fulfilling the Last Frontier of Marketing-Sales Alignment
Marketing and Sales need to collaborate in order to create and manage a steady revenue pipeline.
How We’re Thinking about Customer Success at Aberdeen / Harte Hanks
Our team doesn’t go into deep content marketing or marketing automation consultation, but we do have three pillars that form Aberdeen’s approach to client success:
The Spirit is Willing – Minding the Content Marketing Execution Gap
While content marketing has emerged as a powerful vehicle for buyer engagement, many marketing leaders are struggling to address more immediate challenges in content marketing execution.
Why I Don’t Buy Into Content Shock
“Content shock” is the name given to a theory that the effectiveness of content marketing will diminish as content marketing adoption increases.
Why Does Aberdeen Need a VP of Customer Success?
The idea of customer success at a research company may seem odd to some, but several factors contribute to the need for the role at Aberdeen.
Are Content and Nurture Marketing the Same Thing: a Taxonomy for Content Marketing
While content marketing and nurture marketing are not synonymous, they can both benefit from similar tactics, even ones that might seem incongruous.
Definition of Marketing Insanity, or Life Beyond the List Buy
How not-so-effective content marketers are attempting to gain leads and what you should do instead.
Noblesse Oblige, or a Conundrum in Modern Data-Driven Marketing
What if you could approach only companies that you knew within, say, 75% accuracy who are actively investigating the kind of solution you offer?
Quick Take on Adobe Marketing Summit 2014: Reinvention meets Execution
Trip Kucera reflects on his time attending the Adobe Marketing Summit in Salt Lake City where the themes were reinvention and execution.
Just-in-Time Marketing Takes Center-Stage in Adobe / SAP Partnership
This week at the Adobe Digital Marketing Summit in Salt Lake City, Adobe and SAP announced a partnership in which SAP will resell the Adobe Marketing Cloud with SAP HANA and the hybris Commerce Suite to support omni-channel marketing and eCommerce.