Can Marketers Have Too Much Data?
As marketers, we don’t have to deal with that kind of volume of data. However, sometimes it feels like we do. That leaves us with one key question—can you ever have too much data?
Behavioral Technographics is the Future of Consumer Data
Targeting customers based on their technology stack is valuable. It helps you identify customers who are your exact target audience
AI Analytics Vs. Traditional Analytics: 3 Essential Differences
It can be difficult to discern the true benefits of AI or even the extent to which it deviates from more traditional analytics. This post dives into the essential differences.
7 Best Data-Driven Marketing Podcasts in 2019
We’ve collected a list of the top seven best data-driven marketing podcasts in 2019. Each of these podcasts is packed full of valuable information and insight, interviewing some of the most successful marketing individuals in the industry to help with your own success.
Website Traffic vs. Conversion: What is More Important?
There's a long debate about if website traffic or conversion is more important to your business. Let's consider both sides.
A Snapshot of Mass Customization Trends
We've come a long way with customization processes impacting productivity, but where are mass customization efforts right now?
Intent Data: The Foundation for 4 Pillars of Sales Enablement Success
When you already have a foundation of intent data for sales and marketing, you’ll be able to make these 4 pillars of sales enablement success stronger.
The Data-Driven Approach to Developing New Product Features
How do product managers make decisions about new developments? There are many different answers to this question. But no matter what the overall strategy is, the needs/desires of the customer have to come into play. The push toward data-driven product development can reduce risk of failure — intent data, specifically, can provide customer insights that lead to more successful development.
Disney Data Visualization: What Film Dialogue Can Teach Us About Intent Data
Third-party intent data fills in the gaps of your first-party data to give you everything you need to close deals. But how?Believe it or not, a data visualization of Disney film dialogue might be able to add a bit of clarity.
Why You Need an Insights Department and How To Build It
High-performing organizations need to be able to transform data into actionable, informed business decisions. And the best way to accomplish this is to create an insights department that places its entire focus on gathering data, understanding it, and developing a strategy for success.