HUMAN CAPITAL MANAGEMENT

Set of practices for acquiring, managing, developing, cultivating, and maximizing the human resources of an organization.

Employee Time Records Management Solutions

Who is actively researching Employee Time Records Management? How many Fortune 1000 companies are in-market now? What will future demand be? Find out now with our latest Demand Forecast.

Crunchbase Marketplace Debuts Aberdeen’s Techspend App

Crunchbase Marketplace is now offering Aberdeen's Techspend app.

Why Your Digital Transformation Will Fail Without a Robust HR Strategy

Aberdeen's Zach Chertok reveals what NOT to do when it comes to digital transformation, and the importance of protecting the employee experience during the process.

By |2020-08-05T13:00:28-04:00October 22nd, 2018|Featured Articles, Human Capital Management|

Connected Car Solutions

Who is actively researching Connected Car solutions? How many Fortune 1000 companies are in-market now? What will future demand be? Find out now with our latest Demand Forecast.

Blog Roundup: Our Analysts’ Take on the Latest Tech News

Our thought leaders at Aberdeen are inspired by market trends and technological developments within their given expertise, and across the many sectors we cover. As such, we have asked them to take their acquired knowledge and give their personal insights and takeaways about the topics that are pertinent to your market.

What Aberdeen’s New Marketspace Says about the Future of Field Service

Aberdeen’s Marketspace is an exciting new tool in the analyst toolset, but for marketing and sales organizations, the tool is exponentially more valuable. Is your organization targeting the right companies? Find out who is actively in-market for your solutions - you might be surprised by the results.

Win-Loss Probability: You Can See It for Your Sports Team. Why Not for Your Sales Team?

The next time you see a win-loss probability chart for your sports team, think about what you could do if you had one for your sales team. We have, in fact, come up with a way to do this.

5 Ways Better Data Insight Can Improve Innovation and Productivity

Most businesses ask their workers to innovate. But what many businesses forget is that true innovation requires not just resources, but time.

By |2018-12-10T14:59:08-05:00October 3rd, 2018|Featured Articles, Human Capital Management|

AI Marketing – Start with Win-Loss

It is very easy to be confused by vague vendor comments about AI "under the hood." So how do you really achieve a demonstrable ROI from AI / ML?

Right Person, Right Time, Right Content – But What Is The Right Content?

You may only get one shot with a prospect to review your content. But if you already know who's in-market to buy, and buyers' perception of you versus your competitors, your content could be far more engaging.