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Research & InsightsJonathon Mahon2025-08-06T05:28:04-04:00

Research
& Insights

View recent articles and research highlights designed to inspire and inform business strategies.

Driving Tech Adoption KB LP Banner

Building Tomorrow’s Workforce Today

Aberdeen’s HCM research uncovers what’s driving industry disruption and how HR tech enables...

February 7, 2022By Jonathon MahonKnowledge Briefs
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Customer Handshaking with business people

CX Agility for B2B Companies: Drive Customer Satisfaction and Business Growth

Agile CX programs help B2B firms keep up with rapid changes in buyer behavior and shifting...

February 7, 2022By Jonathon MahonReports
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How Top Manufacturers Transform Operational Excellence into Revenue Growth

This is the second post in Aberdeen’s Digital Transformation Blog Series. It focuses on the...

February 3, 2022By Sarah GaffneyBlog Posts
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3 Key Metrics to Boost Revenue & Profitability in Manufacturing

This is the first of a four-blogpost mini-series designed around digital transformation in...

January 25, 2022By Sarah GaffneyBlog Posts
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Virtual Patching: How It Can Be Possible to Get Off the Hamster Wheel of Vendor Patching for Enterprise Software AND Have Better, Less Expensive Tech Support

Aberdeen describes scenarios where virtual patching makes technical sense, and demonstrates how...

January 25, 2022By Derek BrinkBlog Posts
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CX Agility in Retail - digital shoppers

CX Agility in Retail: How to Maximize Shopper Loyalty & Spend

Agile CX programs help retailers keep up with rapid changes in customer behavior and shifting...

January 14, 2022By Jonathon MahonReports
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Aberdeen Strategy & Research

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Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach provides insights on technology, cybersecurity and customer engagement, to inspire critical thinking and ignite data-driven business actions.

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