Who knew the innovative journey to user-friendly ultrasonic vocalization analysis would be so comparable to the ways an intent data provider like Aberdeen helps clients access and understand B2B buyer signals and insights?
Remember when “AI” was but a reference to the worst Haley Joel Osment movie? Hopefully, that’s ancient history as far as your organization’s martech stack is concerned.
Sentiment data visualization can be very valuable in the context of B2B applications of buyer intent data. It can even be applied to Game of Thrones!
According to SVP of Research Michael Lock, the idea of the Marketing Data Scientist already exists. Businesses would be wise to understand how.
This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing, Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report.
“The Lifespan of News Stories,” a mesmerizing and interactive multi-part data visualization, illustrates how news enters and exits the public consciousness. Does it compare to how Aberdeen tracks active research?
Intent data roundup: Bill Gates predictions from 1999, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential.
In an episode of The Intelligent Business Show, Paul Roetzer, founder and CEO of PR 20/20 and the Marketing Artificial Intelligence Institute, chatted with show host Matthew Grant about his years-long journey of discovery to define and understand artificial intelligence (AI) and to establish the current and future potential of AI for marketing.
At TechTarget’s 2018 ROI Summit in London, panelists discussed the impact intent data has had on the evolution of the BDR role.
Industry leaders are outperforming their peers by taking control of their organization's data with unified data governance.
