Although valuable, an aggregate view of data often misrepresents underlying dynamics. In part 2 of this series, we will examine some of the underlying dynamics that may be at play.
Behavioral Technographics can tell us which open source database management systems (OSDBMS) are the most popular among users, and what users are demanding.
When making a decision on technographic data, it is important to know which type is the best fit for your needs. What's the difference between behavioral technographics and a legacy approach?
In part two of this series, Senior Data Analyst Benjamin Cavicci delves into building a company profile through behavioral segmentation, and how intent analysis offers a more granular view of adoption targets.
In part one of this series, Senior Data Analyst Benjamin Cavicci examines the current market landscape for BI, Analytics and Data Science vendors with the goal of answering a few important questions regarding what marketers can do with the high-level information intent data analysis provides.
Why is it that so many B2B major players have ridden on the coattails of B2C success with intent data rather than approaching it in in a way that provides new details for each industry, company and even the individual user? Well, Aberdeen does.
Claims processing is the cornerstone of any insurance business because it is the point at which an insurance company delivers on its commitment to its customers. Oddly enough, claims processing in the modern insurance space remains a manual, inefficient, error-prone operation. In a recent research report, Claims Automation: The Future of Insurance (March 2018) , Aberdeen examined manual and automated claims processing in the insurance space.
