3 Martech Trends That Defined 2019
As we make our way through Q1 2020, it’s important to look back at 2019 and review the trends that defined the past year. As you plan for the coming year, remember the impact of these three 2019 MarTech trends.
2020 Vision: 5 B2B Marketing Trends To Watch
2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. Here are five trends that you should be looking into in 2020.
6 Ways to Add Intent Data to Your Marketing Stack
Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. While they use
Teetering the Line: Privacy Invasion or Tailored Experience?
Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences
3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)
Giving sales reps the kinds of behavioral insights contained in purchase intent data will lead to greater efficiency, increased job satisfaction, and ultimately better retention rates.
Flipping the Script on Disruptive Sales Prospecting
It’s time to flip the script on disruptive sales prospecting techniques. Take advantage of intent data and give your sales team the data it needs to become an asset (not a nuisance) to target prospects.
Making the Challenger Sale with Intent Data
The Challenger Sale focuses on how you sell as opposed to what you sell. And that means personalizing the sales process, connecting more meaningfully with prospects, and focusing on value as opposed to product features. Intent data enables teams to succeed with the concept.
Web Content Management Systems: What Replaces WordPress?
WordPress has a commanding market share in the web content management system market. Still, sometimes another solution takes its place.
Brands That Use AI To Enhance Marketing
This infographic shows how brands such as Netflix, Starbucks, Nike, Lowe's, BMW, Campbell's Soup, and many others are leveraging AI capabilities in their marketing.
How Small Businesses Could Start Using Blockchain in the Near Future
I spoke with former MIT blockchain instructor Anders Brownworth about how entrepreneurs and small businesses might begin using blockchain in the near future. In his view, blockchain is a profoundly interesting technology—though it may also be a limited one.