About Guest Contributor

Aberdeen's Guest Contributors are subject matter experts from a wide range of roles within various organizations. These folks are notable thought leaders in their fields who, through our blog, share their perspective on topics that are both relevant and valuable to your business practices.

How Machine Learning Personalizes the Customer Experience

Why aren’t more companies embracing machine learning? Perhaps the reason is as simple as a lack of understanding, or even fear of the unknown.

4 Ways Predictive Analytics Can Boost Your Sales

Predictive analytics can be a powerful tool for sales teams looking to maximize their efforts and close more prospects.

Can Mobile Health Apps Be Made More Secure?

Eighty-four percent of consumers believe medical apps are secure. Unfortunately, that's not the case.

Risk Management & Project Management: Two Sides of the Same Coin

How do you incorporate risk management into your project management platform? You must view risk management and project management as two sides of the same coin.