What Marketers Can Learn from the PNC Christmas Price Index in 2020
Presentation matters in just about everything. That’s why data visualizations are so valuable. While some people may be engaged by
Intent Data Industry News: Cookies, Pipeline Acceleration, Privacy, Attribution Models, and More
Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out
The Intelligent Business Show: S2EP07 – Marketing Methodology
The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check
Behavioral Technographics is the Future of Consumer Data
Targeting customers based on their technology stack is valuable. It helps you identify customers who are your exact target audience
The Intelligent Business Show: S2EP06 – Wrangling Leads With Webinars
The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode featuring webinar expert, Daniel Waas.
7 Best Data-Driven Marketing Podcasts in 2019
We’ve collected a list of the top seven best data-driven marketing podcasts in 2019. Each of these podcasts is packed full of valuable information and insight, interviewing some of the most successful marketing individuals in the industry to help with your own success.
Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More
What happened in the world of intent data, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy.
The Intelligent Business Show: S2EP05 – Marketing: More Than a Class at University
The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie sits with Andrew Mugford from Tyndale University to discuss how data plays a role in higher education recruiting.
The Intelligent Business Show: S2EP04 – Complete Data Defines Meaningful Marketing
The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie sits with Max Maurier from Malwarebytes to discuss making meaningful marketing decisions and having a tangible impact on sales success.
Why Your Content Isn’t Driving the Results You Want
Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement, account-based marketing, and top-of-funnel lead generation will suffer.