The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie sits with Tufin's Han Wang to discuss why data doesn't have to be so complicated, and how we can be utilizing it better.
The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie sits with LinkSquare's Jacki Leahy to discuss kicking a** and taking names with data.
There’s no denying the value of brand awareness over the long term. But where you run into trouble is when your campaigns see only the bigger picture. Winning the long game starts with succeeding in the short term. Investing in the right data to create a foundation for marketing success will fuel brand awareness success. You just need to know how to put it to work for your team.
The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out our first mini-sode where Jessie chats with Aberdeen's own Senior Data Analyst, Ben Cavicchi to discuss Behavioral Technographics.
The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie discusses using data to reduce noise for sales teams with Heidi Rawding from RapidMiner.
Quality data as the key to making B2B marketing decisions is as obvious as the need for deeper women’s pockets. The more insight you have into the preferences, behaviors, and needs of target accounts, the easier it will be to adjust your marketing strategies and close more deals.
This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM.
Each week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, VP of Marketing Jessie Coan discusses intelligent marketing and sales tactics with the experts. This week, our host welcomes us back to the program, and talks about the upcoming season of the show.
Just because intent data is helping to optimize sales and marketing doesn’t mean it can’t impact the other departments of your organization. Customer success, in particular, could benefit greatly from the insights intent data can provide.
Third-party intent data fills in the gaps of your first-party data to give you everything you need to close deals. But how?Believe it or not, a data visualization of Disney film dialogue might be able to add a bit of clarity.
