About Jess Burns

Jess is a Content Marketing Manager at Aberdeen. In her role, she creates, edits, and optimizes content for blogs, research, various marketing collateral, etc. She also produces Aberdeen's The Intelligent Business Show podcast. Jess is a Massachusetts native who graduated with honors from University of Massachusetts, Boston, with a degree in English and Communications.

The Intelligent Business Show: S2EP03 – Data Doesn’t Have to be Complicated

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie sits with Tufin's Han Wang to discuss why data doesn't have to be so complicated, and how we can be utilizing it better.

By |2019-10-15T08:48:00-04:00October 15th, 2019|Featured Articles, Intent, Marketing and Sales, Podcasts and Webinars|

The Intelligent Business Show: S2EP02 – ABM: The Method Behind the Madness

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie sits with LinkSquare's Jacki Leahy to discuss kicking a** and taking names with data.

By |2019-10-01T10:22:23-04:00October 1st, 2019|Featured Articles, Marketing and Sales, Podcasts and Webinars|

Brand Awareness: Winning the Long Game with Intent Data

There’s no denying the value of brand awareness over the long term. But where you run into trouble is when your campaigns see only the bigger picture. Winning the long game starts with succeeding in the short term. Investing in the right data to create a foundation for marketing success will fuel brand awareness success. You just need to know how to put it to work for your team.

By |2019-10-01T11:34:59-04:00September 30th, 2019|Featured Articles, Intent, Marketing and Sales|

TIBS Mini-sode – Behavioral Technographics: Revolutionizing Data Collection

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out our first mini-sode where Jessie chats with Aberdeen's own Senior Data Analyst, Ben Cavicchi to discuss Behavioral Technographics.

The Intelligent Business Show: S2EP01 – Stop and Smell the Data

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Jessie discusses using data to reduce noise for sales teams with Heidi Rawding from RapidMiner.

By |2019-09-16T13:34:33-04:00September 17th, 2019|Featured Articles, Marketing and Sales, Podcasts and Webinars|

The Intelligent Business Show: S2 Prologue

Each week on Aberdeen’s The Intelligent Business Show (TIBS) podcast, VP of Marketing Jessie Coan discusses intelligent marketing and sales tactics with the experts. This week, our host welcomes us back to the program, and talks about the upcoming season of the show.

By |2019-09-04T13:00:29-04:00September 3rd, 2019|Featured Articles, Podcasts and Webinars|

Can Intent Data Transform Customer Success?

Just because intent data is helping to optimize sales and marketing doesn’t mean it can’t impact the other departments of your organization. Customer success, in particular, could benefit greatly from the insights intent data can provide.

Disney Data Visualization: What Film Dialogue Can Teach Us About Intent Data

Third-party intent data fills in the gaps of your first-party data to give you everything you need to close deals. But how?Believe it or not, a data visualization of Disney film dialogue might be able to add a bit of clarity.  

By |2025-11-27T03:06:53-05:00August 14th, 2019|Blog Posts|