About Omer Minkara

Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). He has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

Takeaways from Cisco Contact Center Analyst Summit

Last week, Aberdeen VP & Principal Analyst, Omer Minkara attended Cisco’s Contact Center Analyst Deep Dive at company headquarters in San Jose, CA. Read on to hear his takeaways.

What Does CDP Mean for CX Leaders?

Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their

Dreamforce 2019 Takeaways

Aberdeen's VP and Principal Analyst Omer Minkara recently attended Dreamforce — Salesforce’s annual user event. Here are the main takeaways of the event.

Takeaways from IFS World Conference 2019

Aberdeen's resident expert on all things contact center and customer experience, Omer Minkara, recently attended the 2019 IFS world conference. Here are the main takeaways from the event.

Influencer Marketing in Customer Service

Despite the recent hype, influencer marketing isn’t a new tactic for B2C companies. But, how can you utilize it within your B2B customer service activities?

Verint Engage 2019 Conference Takeaways

Aberdeen Principal Analyst Omer Minkara shares his takeaways from Verint's annual user conference, Engage, including the latest technologies for both workforce engagement and customer satisfaction.