About Omer Minkara

Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). He has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

Contact Center in the Cloud: 4 Reasons Companies Invest in Cloud Technology

Findings from Aberdeen’s research shows that only four out of ten contact centers today use a cloud-based delivery model for their customer care applications.

By |2016-02-16T15:13:03-05:00January 28th, 2016|Marketing and Sales|

Customer Service in 2016: More Channels + More Data = Greater Insight

2016 has begun and that means at least two things for customer care executives: It's time to look back and analyze what worked and what didn’t in 2015, and it's time to predict and prepare for the trends that will influence your customer service activities in the coming year.

By |2016-02-16T21:14:39-05:00January 6th, 2016|Marketing and Sales|

Airlines Make Note: Customers are Doing Detours for Better Experiences

Airlines that are solely focused on squeezing every dime possible out of passengers — without providing stellar service — are likely to lose these customers in this competitive marketplace.

By |2018-08-15T10:06:11-04:00July 10th, 2015|Marketing and Sales|