The Voice of the Customer in Branding: A Simple Formula for Success
Branding 101: Make your business what your customers want it or need it to be. It doesn’t get much simpler than that.
Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
A recent Aberdeen study highlighted a vital trend companies must address: The convergence of B2B and B2C ecommerce. Despite their differences, the challenges facing ecommerce activities for B2B and B2C firms are growing evermore similar.
Do your CEM Activities have All the ‘In’ Channels of 2015?
Businesses must regularly reevaluate the channels they use to interact with customers in order to ensure that these channels are properly aligned with buyer preferences.
Observations from #AspectSummit15
Aberdeen's Omer Minkara attended Aspect's 2015 analyst summit. Here he shares what he heard about customer engagement, the cloud, mobile, and more.
2005 Called, It Wants Its Marketing Trends Back
I’m only saying it because I care… NOT EVERY MARKETING TACTIC IS A NEW, INNOVATIVE, GAME-CHANGING REVELATION!
The Good, the Bad, and the Ugly in Using Customer Data for Marketing
There are good things about collecting customer data. There are challenging things about collecting customer data. And then, of course, there are the ugly things that make consumers completely shut down or distrust customer data collection.
Should Your Contact Center Get Stuck in the Clouds?
The short answer is yes. It should. Let me tell you why.
INFOGRAPHIC: 4 Important Factors in Alibaba’s Expansion into the US
How will the company fare in its expansion? What challenges will it face?
Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
Recently, a Harvard Business Review article suggested that the downfall of Tesco, a UK based grocery giant, was in part due to an over-reliance on data-driven marketing practices. To be blunt, this idea is just wrong.
140,000 Customer Success Stories in San Francisco
This year’s Salesforce user event in San Francisco had 140,000 registrants – signaling that Dreamforce is no longer just a user event for Salesforce.com customers, but an industry event.