Analytics and Business Intelligence

EP2 – A Successful 5G Transformation Demands a New and Better Approach to Network Security
EP2 – A Successful 5G Transformation Demands a New and Better Approach to Network Security

Analytics and Business Intelligence, Featured Articles, Information Security, Information Technology and ITSM, Podcasts and Webinars

EP2 – A Successful 5G Transformation Demands a New and Better Approach to Network Security

In the second episode of this three-part podcast series, we’ll chat about the migration from 4G to 5G and how businesses will need to focus on building the right foundation to protect these new networks and follow key steps to embed security throughout their infrastructure.

By Jess Burns|2020-08-06T11:23:41-04:00March 6th, 2020|Analytics and Business Intelligence, Featured Articles, Information Security, Information Technology and ITSM, Podcasts and Webinars|

EP1 – 5G Isn’t Just New, Faster Wireless: It Will Transform All Areas of Technology
EP1 – 5G Isn’t Just New, Faster Wireless: It Will Transform All Areas of Technology

Analytics and Business Intelligence, Featured Articles, Information Technology and ITSM

EP1 – 5G Isn’t Just New, Faster Wireless: It Will Transform All Areas of Technology

In the first episode of this three-part podcast series, we’ll look at the impact of 5G, the opportunities and challenges it brings, and what this means for how providers and businesses utilize and secure these networks

By Jess Burns|2020-08-05T13:05:30-04:00March 5th, 2020|Analytics and Business Intelligence, Featured Articles, Information Technology and ITSM|

2020 Vision: 5 B2B Marketing Trends To Watch
2020 Vision: 5 B2B Marketing Trends To Watch

Analytics and Business Intelligence, Customer Experience Management and Contact Center, Featured Articles, Intent, Marketing and Sales

2020 Vision: 5 B2B Marketing Trends To Watch

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. Here are five trends that you should be looking into in 2020.

By Guest Contributor|2020-01-30T13:54:36-05:00January 24th, 2020|Analytics and Business Intelligence, Customer Experience Management and Contact Center, Featured Articles, Intent, Marketing and Sales|

Intent Data Industry News: Cookies, Pipeline Acceleration, Privacy, Attribution Models, and More
Intent Data Industry News: Cookies, Pipeline Acceleration, Privacy, Attribution Models, and More

Analytics and Business Intelligence, Featured Articles, Information Security, Intent, Marketing and Sales

Intent Data Industry News: Cookies, Pipeline Acceleration, Privacy, Attribution Models, and More

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out

By Jess Burns|2020-01-17T00:06:15-05:00January 3rd, 2020|Analytics and Business Intelligence, Featured Articles, Information Security, Intent, Marketing and Sales|

What Does CDP Mean for CX Leaders?
What Does CDP Mean for CX Leaders?

Analytics and Business Intelligence, Customer Experience Management and Contact Center, Featured Articles, Marketing and Sales

What Does CDP Mean for CX Leaders?

Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their

By Omer Minkara|2020-08-05T12:58:29-04:00December 23rd, 2019|Analytics and Business Intelligence, Customer Experience Management and Contact Center, Featured Articles, Marketing and Sales|

AI vs. Intent Data: Only One Knows Your Intentions
AI vs. Intent Data: Only One Knows Your Intentions

Analytics and Business Intelligence, Featured Articles, Intent, Marketing and Sales

AI vs. Intent Data: Only One Knows Your Intentions

The number one goal of most companies is to reach their customers. They want to connect to their customers and

By Sarah Gaffney|2020-01-16T22:12:47-05:00December 17th, 2019|Analytics and Business Intelligence, Featured Articles, Intent, Marketing and Sales|

Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More
Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More

Analytics and Business Intelligence, Featured Articles, Intent, Marketing and Sales

Intent Industry News: ABM Benchmarks, Data Strategy, B2B as B2C, and More

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern B2B marketer, and an obsession with intent data.

By Olivia Lipkin|2019-10-03T11:03:31-04:00October 3rd, 2019|Analytics and Business Intelligence, Featured Articles, Intent, Marketing and Sales|

Ways to Boost Your Marketing Strategy for the Rest of 2019
Ways to Boost Your Marketing Strategy for the Rest of 2019

Analytics and Business Intelligence, Featured Articles, Marketing and Sales

Ways to Boost Your Marketing Strategy for the Rest of 2019

The marketing landscape has changed drastically over the last 5 years, and it shows no signs of slowing down. Be cognizant of how these changes affect your business.

By Guest Contributor|2019-09-26T16:05:02-04:00September 26th, 2019|Analytics and Business Intelligence, Featured Articles, Marketing and Sales|

TIBS Mini-sode – Behavioral Technographics: Revolutionizing Data Collection
TIBS Mini-sode – Behavioral Technographics: Revolutionizing Data Collection

Analytics and Business Intelligence, Featured Articles, Intent, Podcasts and Webinars

TIBS Mini-sode – Behavioral Technographics: Revolutionizing Data Collection

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out our first mini-sode where Jessie chats with Aberdeen's own Senior Data Analyst, Ben Cavicchi to discuss Behavioral Technographics.

By Jess Burns|2019-10-10T09:55:48-04:00September 24th, 2019|Analytics and Business Intelligence, Featured Articles, Intent, Podcasts and Webinars|

Technographics: Legacy vs. Behavioral
Technographics: Legacy vs. Behavioral

Analytics and Business Intelligence, Featured Articles, Intent

Technographics: Legacy vs. Behavioral

When making a decision on technographic data, it is important to know which type is the best fit for your needs. What's the difference between behavioral technographics and a legacy approach?

By Benjamin Cavicchi|2019-09-23T13:27:29-04:00September 23rd, 2019|Analytics and Business Intelligence, Featured Articles, Intent|