MARKETING AND SALES

Strategies and tools used to create more effective marketing content and operations. Sales strategies and tools used to shorten sales cycles, better verify target accounts, generate more accurate leads, and close more deals.

2020 Vision: 5 B2B Marketing Trends To Watch

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. Here are five trends that you should be looking into in 2020.

By |2020-01-30T13:54:36-05:00January 24th, 2020|Analytics and Business Intelligence, Customer Experience Management and Contact Center, Featured Articles, Intent, Marketing and Sales|
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Content Syndication: A Key Tactic for Building Brand Awareness

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great

By |2020-01-17T00:16:05-05:00January 10th, 2020|Featured Articles, Intent, Marketing and Sales, Uncategorized|
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The Intelligent Business Show: S2EP07 – Marketing Methodology

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check

By |2020-01-16T23:58:46-05:00December 31st, 2019|Featured Articles, Intent, Marketing and Sales, Podcasts and Webinars|
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What Does CDP Mean for CX Leaders?

Did you know, three out of four CX leaders aren’t satisfied with their ability to use data to achieve their

By |2020-08-05T12:58:29-04:00December 23rd, 2019|Analytics and Business Intelligence, Customer Experience Management and Contact Center, Featured Articles, Marketing and Sales|
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