Trending topics, insights and the latest industry developments within your market.
What are the tangible benefits of a modern back office? Watch this video with Aberdeen VP & Principal Analyst, Omer Minkara, to find out.
April 2020 showed the highest number of single-month job cuts in the U.S. since comparable records were first tracked over 27 years ago. On the other hand, certain markets (and a wee-bit of government stimulus) have helped keep the economy afloat. So…where are we, really?
Are you aligning your seller and buyer journeys to develop tailored messaging and engage clients? Learn how you can with buyer intent data.
Although valuable, an aggregate view of data often misrepresents underlying dynamics. In part 2 of this series, we will examine some of the underlying dynamics that may be at play.
Behavioral Technographics can tell us which open source database management systems (OSDBMS) are the most popular among users, and what users are demanding.
A functional title does not equal a true decision maker. Building a taxonomy, not of titles, but of keywords and phrases people use to describe what they do, will bring back to you your true total addressable audience.
While Zoom may be leading the pack of video conferencing softwares during COVID-19, there are security risks that concern new users. Aberdeen Behavioral Technographic data shows us when and how many new users are continuing with the software or looking to switch.
COVID-19 has undoubtedly changed the way we work, bringing about a massive rise in the use of video conferencing software. But which of these leading softwares are garnering the most user traffic? Aberdeen Behavioral Technographic data can tell us.
To keep up with modern buyers, we must move beyond the MQL and look at other ways to determine how an account’s behavior can be the equivalent (or better) of what an MQL represents.
In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.
