MANUFACTURING AND ENGINEERING

The making and design of products on a large scale using machinery; industrial production.

Dreamforce 2019 Takeaways

Aberdeen's VP and Principal Analyst Omer Minkara recently attended Dreamforce — Salesforce’s annual user event. Here are the main takeaways of the event.

The Rise of 5G: Build the Right Infrastructure to Make it Secure and Effective

5G is finally here - what is the impact it will have on service providers looking to transform their offerings?

You Can’t Handle the Truth About Process Automation

Now that it’s been recognized as a basic building block of digital transformation, process automation is getting its fair share of attention. While it can be a tremendous level for growth, innovation, and competitive advantage, process automation isn’t fail-proof.

Web Design Impacts Your SEO Score

One underestimated aspect of good SEO is optimal web design. Making your website easily readable and pleasing to the eyes is just as much a best practice.

3 Keys to Acing Your Next Product Demo

In a marketing world dominated by self-serve digital channels, social media, and minimal human contact with customers, field marketing can seem old-fashioned. But for B2B companies, this kind of direct selling is an essential piece of the buyer's journey. Just because field marketing is a more traditional discipline doesn't mean it has to feel that way to your prospects. There are 4 keys to modern product demo success — and in the end, they're all fueled by intent data.

What the Next Five Years Will Bring for Computing Interfaces

Computing interfaces have evolved quicker than we would have ever expected — what's next? And how soon can we expect these innovations to be a part of our daily lives?

Developing Mobile Apps with APIs

APIs enable access to another party’s application or platform, which in turn, makes your app more reliable and simplified. But how do you utilize APIs in developing your mobile app so it can perform at it's highest capacity?

Manufacturing Synergies with Supply Chain Advance Quality Management

SCM investments are a means to convert better SCM into focused improvements in quality. Intent data yields unprecedented clarity into how specific organizations are consuming content, and where they might be making near-term investments. 

The Rise of the Adaptive Enterprise: Takeaways from QAD’s Explore 2019

Aberdeen Head of Research for Manufacturing, Product, Innovation and Engineering practices, Greg Cline, shares his takeaways from QAD's Explore 2019.

By |2020-08-05T13:11:51-04:00May 16th, 2019|Featured Articles, Manufacturing and Engineering|