Intent Data Improves Onboarding and Retention of Sales Reps
Trouble onboarding and retaining sales reps? Insights from intent data are your (and their) secret weapon to ease the transition into success.
Using Intent Analysis to Tailor Programmatic Ads
Intent analysis not only shows if a target account is in-market, but what stage of the buying journey they're in, so you can tailor your programmatic ads.
Anatomy of an Intent Qualified Opportunity (IQO)
So your buyer intent data has identified an opportunity, but exactly does that entail? Read on to see what information comprises a true Intent Qualified Opportunity.
Is Your Intent Data Solution Detecting Buyers or Bots?
Are you sick of wasting your ad budget on bots and crawlers that give off fraudulent intent signals? The right buyer intent solution can stop these impostors dead in their tracks.
3 Reasons Why Intent Programmatic Outperforms Profile Programmatic in Advertising
Intent Programmatic ads consistently perform twice as well as Profile Programmatic ads, in terms of click-thru, view-thru, and spend/conversion.
Buyer Intent Data and Predictive Analytics – Unified Through Data Science
Here's what you need to do to prepare for the rapidly-changing mathematics behind buyer intent. You don’t need a data scientist on staff, but a deeper understanding will help.
Anatomy of a Buyer Intent Signal
Do you know the difference between a valid intent signal and an unreliable one? Buyer intent data is often vaguely interpreted and inaccurate. Read on to learn the most vital factors of a valid intent signal.
B2B First-Mover Advantage Using Buyer Intent Data
While a relatively new concept, Buyer Intent Analytics allows a company to identify its Total Active Market much earlier than previously possible. Identifying opportunities normally hidden during the research phase of the buying journey provides a First-Mover Advantage over your competitors.
How to Target the Right Role with Programmatic Advertising
HR departments aren't making purchasing decisions about HVAC solutions. Mailroom supervisors aren't make purchasing decisions about network security. That's why you must target devices based upon the behavior of individual users and advertise to them, NOT to the entire organization.