About Omer Minkara

Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). He has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.
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SAP Acquires Qualtrics: Weaving Experience Management into Its Enterprise Software

SAP has announced its intent to acquire Qualtrics for a whopping $8 billion. Aberdeen's Omer Minkara delves into what this means for SAP users and the CX market at large.

By |2020-08-05T12:59:56-04:00November 16th, 2018|Customer Experience Management and Contact Center, Featured Articles, Intent, Marketing and Sales|
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Takeaways from Talkdesk’s OpenTalk 2018

Aberdeen Principal Analyst Omer Minkara shares his takeaways from Talkdesk's OpenTalk 2018 conference in San Francisco, including the announcement of six new capabilities within Talkdesk's platform and best practices for the modern contact center.

By |2020-08-05T13:00:27-04:00November 9th, 2018|Customer Experience Management and Contact Center, Featured Articles, Human Capital Management, Marketing and Sales|
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Clarabridge C3 2018 Takeaways

Aberdeen Principal Analyst Omer Minkara shares his takeaways from Clarabridge's C3 2018 event in London, including how CX platforms are vastly improving customer experience by turning data into actionable insights.

By |2020-08-05T13:12:39-04:00October 22nd, 2018|Customer Experience Management and Contact Center, Featured Articles, Manufacturing and Engineering, Marketing and Sales|
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AI in the Contact Center: Contact Center Leaders Across the Fortune 1000 Are Paying Attention

Are you a contact center solution provider? Aberdeen recently analyzed the top contact center topics that Fortune 1000 organizations researched between March and September 2018.

By |2020-08-05T13:00:29-04:00October 9th, 2018|Featured Articles, Marketing and Sales|
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Getting the Most Value Out of Dreamforce 2018

Dreamforce 2018, hosted by Salesforce, offers more than 2,700 sessions to attend - how do you know which ones hold the most valuable information for your company's current and future needs? Aberdeen's market intelligence on the CRM sector shows you the Fortune 1000's most researched CRM-related topics to help guide you.

By |2020-08-05T13:13:21-04:00September 21st, 2018|Customer Experience Management and Contact Center, Featured Articles, Human Capital Management, Information Technology and ITSM, Manufacturing and Engineering, Marketing and Sales|
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What Do Fortune 1000 CX Leaders Care About Most?

Aberdeen’s expanded market intelligence has determined the top priorities of CX leaders in Fortune 1000 companies, and which companies are most likely to be ‘in-market’ to buy or upgrade CX technology solutions.

By |2020-08-05T13:00:30-04:00September 14th, 2018|Customer Experience Management and Contact Center, Featured Articles, Marketing and Sales|
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Five Reasons Why Contact Centers Move to the Cloud

A trend analysis of Aberdeen’s cloud contact center studies between 2013 to 2018 shows that adoption of cloud technology has continuously risen during this time. So, why are contact centers increasingly incorporating cloud technology into their activities?

By |2022-06-21T11:38:55-04:00August 17th, 2018|Blog Posts|
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Do You Have a Traditional Call Center, or an Intelligent Contact Center?

Transforming a traditional contact center into a modern, intelligent one requires several key ingredients.

By |2020-08-05T13:01:02-04:00June 19th, 2018|Customer Experience Management and Contact Center, Featured Articles, Marketing and Sales|
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