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Research & InsightsJonathon Mahon2026-04-27T04:04:28-04:00

Research
& Insights

View recent articles and research highlights designed to inspire and inform business strategies.

Want Better Customer Engagement? Make Your Website Responsive

Your site is a huge opportunity to please your customers – or turn them off.

By Erin Cushing | May 12, 2014
Marketing and Sales
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The Workhorse of Analytics (Sneak Preview)

Newer, flashier technologies emerge and often draw levels of attention disproportionate to their ...

By Peter Krensky | May 12, 2014
Analytics and Business Intelligence
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Business Planning and Execution Report Roundup for May 2014

This month, we have a few different reports that all contain themes related to the integration of...

By Nick Castellina | May 12, 2014
Enterprise and Corporate Management
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Goodbye DevOps, Hello DevNetBizOps!

In conversations with vendors or with attendees at technology conferences, you often hear discuss...

By Jim Rapoza | May 9, 2014
Information Technology and ITSM
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Breaking the Batch and Blast Habit

It’s not exactly a twelve step program, but if you’re trying to go beyond “batch-and-blast” marke...

By Andrew Moravick | May 8, 2014
Marketing and Sales
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The One Thing You Have to Do When Creating a Buyer Persona

Savvy marketers use buyer personas to help them hone those messages, but just because you’re crea...

By Jessie Coan | May 6, 2014
Marketing and Sales
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