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Research & InsightsJonathon Mahon2026-04-27T04:04:28-04:00

Research
& Insights

View recent articles and research highlights designed to inspire and inform business strategies.

Are Content and Nurture Marketing the Same Thing: a Taxonomy for Content Marketing

While content marketing and nurture marketing are not synonymous, they can both benefit from simi...

By Trip Kucera | April 29, 2014
Marketing and Sales
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The Future of SDN and Why Technology Predictions Fail

Talk to any business doing SDN or any analyst covering it, and you’re going to get some pretty bl...

By Jim Rapoza | April 28, 2014
Information Technology and ITSM
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Enterprise Social Collaboration: Best Practices for the Connected Sales Team

New Aberdeen research is exploring how the most successful businesses and organizations are deplo...

By Peter Ostrow | April 28, 2014
Marketing and Sales
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Mobile Customer Care: It’s Here

A recent study shows that one out of three consumers use mobile devices to find information, inst...

By Omer Minkara | April 24, 2014
Marketing and Sales
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Security Follies, Part 2: Video Surveillance and the Traveling Public

Our analyst points out that security relies too much on technology, and that human experience, in...

By Derek Brink | April 24, 2014
Information Technology and ITSM
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4 Key Considerations for Connecting Social Media and Content Marketing

Social media can be a powerful tool in navigating the hidden sales cycle, and for content marketi...

By Meg Murphy | April 24, 2014
Marketing and Sales
Read More
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