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Research & InsightsJonathon Mahon2026-04-27T04:04:28-04:00

Research
& Insights

View recent articles and research highlights designed to inspire and inform business strategies.

Marketing Analytics: Crunching Numbers, Winning Customers (Sneak Preview)

By connecting all areas of marketing, including lead generation with sales results, sentiment ana...

By Peter Krensky | March 12, 2014
Analytics and Business Intelligence, Marketing and Sales
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Have the Right Service Part for the Job Every Time

Data skepticism has seeped into much of our business life, which we discuss in this service parts...

By Aly Pinder | March 11, 2014
Featured Articles, Manufacturing and Engineering, Marketing and Sales
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Are You Having Trouble Engaging Your New Hires?

Despite the hype around onboarding, most companies are still immature in how they tackle the new ...

By Madeline Laurano | March 10, 2014
Human Capital Management
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Podcast: RSA, NSA and the Continuing Flood of Breaches

In this Aberdeen Group podcast, Editorial Director Jim Rapoza talks to Derek Brink about what he ...

By Jim Rapoza | March 10, 2014
Featured Articles, Information Technology and ITSM, Podcasts and Webinars
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RSA Conference 2014: Product Roadmap for the Information Security Industry

Here's why the RSA Conference 2014 could be the beginning of the re-invention of information secu...

By Derek Brink | March 7, 2014
Information Technology and ITSM
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Podcast: Workforce Service Shakeup as ClickSoftware Buys Xora

In this Aberdeen Group Podcast, Editorial Director Jim Rapoza speaks with Research Analyst Aly Pi...

By Jim Rapoza | March 7, 2014
Featured Articles, Information Technology and ITSM, Marketing and Sales, Podcasts and Webinars
Read More
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